25 years across design, technology, and AI. From industrial products in Istanbul to leading AI transformation on the Isle of Wight. Here is the full timeline and a sample of the work. I'm a father, a designer, and a thinker. Those three things are not separate. Being a dad on the Isle of Wight shapes what I choose to work on and how I choose to work. I care about durability over novelty, systems over spectacle, and doing fewer things properly.
Ellen MacArthur Foundation
After heading design and digital capabilities for the world's leading circular economy organisation, leading AI implementation and strategic technology initiatives. Built internal AI capabilities: custom LLM/RAG pipelines, AI assistants, workflow automation, and no-code systems. Driving organisation-wide AI adoption and ways of working. Training and upskilling the organisation in AI and technology.
Fjord / Accenture Interactive
Istanbul Studio: Oversaw creative direction and growth of the team to 25 designers. Madrid Studio: Part of leadership team, leading Digital Product Creation. Worked on digital products for banking, insurance, and retail clients. Designed for nearly every major bank in Turkey. Delivered Garanti BBVA's mobile banking app, recognised by Forrester as the best finance app three years running. Managed client portfolios across Turkey, Spain, Portugal, UK, Middle East, and Latin America.
Arcelik / Beko
Led UX transformation for Europe's second-largest white goods manufacturer. Designed interfaces for smart TVs, smart appliances, and connected home products. Won Red Dot, Good Design awards. Secured 5 international UI patents.
Spacesheep Design Studio
Founded and ran a design consultancy serving banking, insurance, and retail clients. Built experimental digital experiences for Turkey's leading financial institutions.
Garanti Bank & Early Career
Early career as a UI Designer including time at Turkey's leading private bank. Built foundation in user-centred design and digital product development. Trained myself in front-end development to influence technical decisions.
Building production AI systems that compress months of research into days.
| Project | Context | What I Did |
|---|---|---|
| Circular Economy Intelligence Digest | EMF | AI pipeline processing 10000+ sources, delivering high-signal items daily |
| Funder Intelligence Profiles | EMF | AI-powered research system for 14+ foundation profiles |
| AI Upskilling Programme | EMF | Organisation-wide AI maturity programme for 200 staff |
Scaling design teams and practice across banking, insurance, and retail.
| Project | Context | What I Did |
|---|---|---|
| Fjord Istanbul Studio | Accenture | Led 25-person design studio with €10M annual sales. |
| Digital Transformation Pipeline | EDP | End-to-end service design for energy transition |
| Employee Experience | HSBC | Organisation-wide experience strategy |
| Industry 4.0 Digital Workplace | Accenture | Design system for connected manufacturing |
Products used by millions, recognised internationally.
| Project | Context | What I Did |
|---|---|---|
| Mobile Banking App | Garanti Bank | Forrester Best Finance App, 3 consecutive years |
| Smart TV Interface Design | Arcelik | 5 international patents for UI innovation |
| Connected Home Ecosystem | Arcelik | Cross-device experience strategy |
| Digital Counter Experience | Garanti Bank | Branch transformation, blending digital and physical |
Systemic design for complex organisations.
| Project | Context | What I Did |
|---|---|---|
| Food Challenge Digital Experience | EMF | Experience design for global education programme |
| Customer Experience Vision | CEMEX | End-to-end B2B experience transformation |
| Pharma Purchase Process Design | HazelCase | Service design for clinical supply chain |
| Online Banking Redesign | Deniz Bank | Full platform redesign |
Where it started. Industrial design, consumer electronics, and a studio of my own.
| Project | Context | What I Did |
|---|---|---|
| Grundig Appliances | SystemPlus Design | Red Dot, iF, Felis award-winning product design |
| Smart Water App | Istanbul | Consumer IoT before IoT was a term |
| Spacesheep Design Studio | Istanbul | Founded and ran independent design practice |
| Project | Company | Industry | Type | Year |
|---|---|---|---|---|
| AI & Technology Strategy | EMF | NGO | AI Strategy, Organisational Change | 2025 |
| Organisational Upskilling | EMF | NGO | AI Upskilling, Change Management | 2025 |
| Assisted Fundraising Intelligence | EMF | NGO | LLM/RAG Pipeline, Product Management | 2025 |
| Keystone'25 Event Data Stories | EMF | NGO | Data Storytelling, Interactive Design | 2025 |
| AI-curated Intelligence System | EMF | NGO | AI Automation, Content Curation | 2025 |
| Food Challenge Digital Experience | EMF | NGO | Experience Strategy, Product Creation, Design System | 2024 |
| Network Dashboard | EMF | NGO | Experience Strategy, Product Creation, Vendor Management | 2024 |
| Low-code Migration of Digital Products | EMF | NGO | Digital Transformation, Product Management | 2023 |
| Intranet Platform Solution | EMF | NGO | Product Creation, Vendor Management, Product Management | 2021 |
| Network Community Platform | EMF | NGO | Product Creation, Vendor Management, Service Design | 2021 |
| Global Commitment Reporting | EMF | NGO | Product Creation, System Design | 2020 |
| Corporate Website Redesign | EMF | NGO | Design Research, Product Creation, Product Management | 2020 |
| Customer Experience Vision and Measuring Success | CEMEX | Construction | Consultancy, Digital Transformation, Experience Strategy, Facilitation | 2019 |
| Mobile Banking App | Bankia | Banking | Experience Design, Experience Strategy, Product Creation | 2019 |
| Design Maturity and Operations | Bankia | Banking | Consultancy, DesignOps | 2019 |
| Digital Customer Experience for SMEs | TSB | Banking | Experience Design, Experience Strategy | 2018 |
| Online Loan Funnel Redesign | TSB | Banking | Design System, Experience Design, Experience Strategy | 2018 |
| Employee Experience - Hire to Retire | CCEP | Manufacturing | Employee Experience, Experience Strategy | 2018 |
| Digital Transformation - Innovation Pipeline | EDP | Energy | Digital Transformation, Experience Strategy, Facilitation | 2018 |
| Mobile Wallet Experience | Yapi Kredi Bank | Banking | Experience Design | 2017 |
| Banking Ops Department Reskilling | Yapi Kredi Bank | Banking | Consultancy, Design Research, Employee Experience, Experience Strategy, Facilitation | 2017 |
| Future of Insurance Products | Eureko Insurance | Insurance | Consultancy, Design Research, Experience Strategy | 2017 |
| Industry X / Digital Workplace Design System | Accenture | Internal | Design System, Experience Design, Product Creation | 2017 |
| Global Employee Volunteer Experience | Accenture | Volunteering | Employee Experience, Experience Strategy | 2017 |
| B2B Utility App | EnerjiSA | Utility | Design Research, Experience Design, Product Creation | 2017 |
| Mobile Banking App Redesign | GarantiBBVA | Banking | Design Research, Design System, Product Creation | 2016 |
| Personal Banking Mobile Strategy | Yapi Kredi (Unicredit) | Banking | Design Research, Experience Strategy, Product Creation | 2016 |
| Customer Service Solution for Electric Utility | EnerjiSA | Energy | Experience Design, Product Creation | 2016 |
| Smart Wallet App | Is Bankasi | Banking | Experience Design | 2016 |
| Wearable Enabled Health Insurance | Allianz Global | Insurance | Experience Strategy, Product Creation | 2016 |
| Smart Nation Playbook | Qatar Government | Policy | Consultancy, Digital Transformation, Experience Strategy | 2016 |
| IoT Enabled Mine Operations | BHP Billiton | Resources | Employee Experience, Experience Design, Product Creation | 2016 |
| Operational Dashboard for Company Board | Turk Telekom | Telco | Design System, Experience Design | 2016 |
| Field Force Tracking & Reporting Platform | Turk Telekom | Telco | Employee Experience, Experience Strategy | 2015 |
| Touchless ATM Experience | Yapi Kredi (Unicredit) | Banking | Experience Design, Experience Strategy, Visioning | 2015 |
| Private Banking Digital Experience | Yapi Kredi (Unicredit) | Banking | Experience Design, Experience Strategy, Product Creation | 2015 |
| Online Banking Redesign | GarantiBBVA | Banking | Design System, Experience Design, Product Creation | 2015 |
| 2015 Istanbul Marathon App Design | Vodafone | Telco | Experience Design, Product Creation | 2015 |
| ATM Experience & Product Creation | Yapi Kredi Bank | Banking | Design System, Experience Design, Experience Strategy, Product Creation | 2015 |
| Private Pensions - Online & Mobile Experience | Garanti Emeklilik | Banking | Experience Design, Experience Strategy, Product Creation | 2015 |
| Football Club Mobile App | Besiktas Football Club | Sport | Experience Design, Product Creation | 2014 |
| Mobile Web Experience | GarantiBBVA | Banking | Product Creation | 2014 |
| Match Day Experience Visioning | Passolig - Turkish FA | Sport | Consultancy, Digital Transformation, Experience Strategy | 2015 |
| Product Purchase Process Design | HepsiBurada | e-Commerce | Experience Design | 2013 |
| Smart TV Interface Design v2 | Arcelik | Electronics | Design System, Experience Design | 2013 |
| Smart Appliances Visioning | Arcelik | Electronics | Experience Design | 2013 |
| White Goods Product Line Interactions | Arcelik | Electronics | Experience Design | 2012 |
| Smart Oven Interface Design | Arcelik | Electronics | Experience Design | 2012 |
| Smart Refrigerator Interface Design | Arcelik | Electronics | Experience Design | 2012 |
| Multi Brand TV Interfaces | Arcelik | Electronics | Experience Design | 2011 |