25 years in design and technology leadership. Currently Head of AI and Technology at the Ellen MacArthur Foundation, where I lead a team transforming how a 200-person organisation adopts AI — from custom LLM pipelines to organisation-wide upskilling.

Before EMF, I spent six years at FJORD/Accenture Interactive scaling design practice from zero to 25 designers across Istanbul and Madrid. Earlier: interaction design leadership at Arçelik, and founding my own studio. METU Industrial Design. Red Dot, Good Design, and Felis award winner.

AI & Machine Learning Product Leadership Design Operations Service Design Digital Transformation Team Building

Selected Work

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AI Transformation at EMF

Building custom LLM/RAG pipelines, AI assistants for 300+ asset library, and organisation-wide upskilling programme.

AI · Leadership · Current

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Garanti BBVA Mobile Banking

Award-winning mobile banking app. Forrester Best Finance App three consecutive years.

Felis Award · FJORD

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Grundig Built-in Oven

User-centric interaction design for connected kitchen appliances at Arçelik.

Red Dot Award · 2013

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EMF Network Platform

Member experience platform and community tools for the Foundation's global network.

Product · Experience Design

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BHP Connected Mine

Accenture Global Benchmark for Industry X.0 — digital transformation in mining operations.

Service Design · FJORD

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Arçelik Smart TV

Interaction design for Europe's second-largest white goods manufacturer. 5 international patents.

UX · Patents · 2011-2013

Interactive Infographics